Do you wonder why you are winning or losing deals?

We’ll sit down with won and/or lost customers to help you learn:

1. What is the customer’s purchasing journey? We can find the discrete chapters of their buying process, and discover how you stack up against your competitors during each phase

2. Why are you winning? Let’s find out what your towering strengths are, so that you can continue to lean on them throughout the sales process

3. Why are you losing? Perhaps your competitors have a more technical sales staff or an easier implementation process. We’ll find out why you lose particular deals, and how you can shore up soft spots

4. What customer should we prioritize? We’ll help you sort through your customer archetypes to narrow in on those with a higher likelihood to buy from you

5. How do we win against Competitor X? The insights from our interviews inform the creation competitor battle cards. These will prepare your sales team to sell against each major competitor

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