Voice of the Customer insights

Do you know how your customers feel about being your customer?

Are they hearty recommenders of your product and company, or do they buy from you begrudgingly?

From secret shopping to focus groups to ethnographic interviews, we can help you form a better perspective of your customer. Here’s what you’ll learn about their

  1. Buying journey. Form a better understanding of the discrete chapters of their buying experience, and how you perform across each segment

  2. Key purchasing criteria. Discover what criteria are most important to each archetype of customer, and how you stack up against your competitors

  3. Expansion opportunities. Your customer may be happy today, but will you continue to delight them tomorrow? We can find out what new features and products they’d be willing to buy from you

  4. Likelihood to recommend you to others. Also known as the Net Promoter Score (NPS), learn how willing customers are to boost you to their friends and colleagues, and what you need to do to improve your scores

Don’t see the topics you want to learn about here? Reach out and let’s discuss what you want to discover about your customer.